Edwards A. Holliday is president and founder of Atlantic Leadership Group, established in 1989 as a Franchise Partner of Leadership Management Inc. (LMI), a world leader in leadership development.
Edwards has an unbridled passion for producing results for Professional Advisors, primarily financial services teams, and accounting and legal practices. Edwards is the Advisor to Advisors of small, high producing teams committed to continuously growing, improving and transitioning their businesses. He coaches clients to achieving better results in increased client assets and revenue, while improving the franchise value of their businesses and helping them cultivate clients into raving fans who naturally refer more business. His clients include the major wirehouse firms, regionals and independents, and he frequently travels the East Coast.
His primary role is being the Advisor to Advisors of small, high producing teams committed to continuously growing, improving and transitioning their businesses. He drives results in increased client assets and revenue, improved clientele quality and developing raving fans. A longtime specialist in executive coaching, Edwards has experience in leadership development, strategic planning, productivity improvement, sales prospecting effectiveness and personal goal setting. For the past 26 years he has personally coached over 2000 individuals.
A longtime specialist in executive coaching, Edwards has as experience in leadership development, strategic planning, productivity improvement, sales prospecting effectiveness, and personal goal setting. For the past 26 years he has helped more than 2,000 individuals in different service businesses develop their leadership and management skills, as well as set and achieve business, personal and life goals.
Edwards researches validated best practices and transforms proven ideas into innovative solutions for clients that include large firms such as Morgan Stanley, UBS Financial Services & Private Wealth Management, RBC Wealth Management, Wells Fargo Advisors, and Merrill Lynch. His clients also include small to middle market privately held firms such as CohnReznick, Gersowitz Libo & Korek P.C., Hach & Rose LLP, Sheehan & Co. CPA, Harkins Builders, Inc., TCA TrustCorp America, Appelman & Schauben, Atlas Law Group, and Bishop & Associates.
His specialties include:
1. Laser fast problem solving, creative brainstorming and group best-thinking.
2. Group and individual facilitation and strategic planning.
3. Team development, all phases of new team formation to adding members, succession/exit plans.
4. Strategic referral prospecting within clientele and Centers of Influence.
5. Conflict resolution and interpersonal team communication improvement.
6. Value proposition/target market focus and articulation; branding materials and planning.
Edwards lives in Clarksville, Maryland with his wife of 20 years, Melba, and their two daughters, Sarah (18), a UMD Terps starting freshman goalkeeper (undefeated Big10 Champs 2014-2015) and Elizabeth (14), a budding equestrian and soccer player. He enjoys making his wife happy by doing endless home improvement projects, supporting his kids’ athletic and school events, and motorcycling with the whole family.