Leadership Breakfast of Maryland

Doors Open at 7:00 AM  

Session: 7:30 AM to 8:45 AM

Informal session discussion continues until 9:30 AM

Our Next Event

Register Now

More about this in Venue Section of this announcement below.

April 3, 2020

Hiring for Culture:
A Business Imperative

 Susan Chu

Every organization has a culture, and every company has its own unique DNA embedded in its culture. 

Patrick McKay, Professor of Management and Labor Relations at Rutgers University, sums it up this way, 

“Employers who hire talented, motivated and productive personnel who are well-aligned with the business’s culture and objectives, gain a long-lasting competitive advantage.” 

While companies recognize the importance of culture, they still struggle to leverage it. 

In Deloitte’s 2015 Global Human Capital Trends Report, 87% of organizations cite culture and engagement as one of their top challenges.

Culture is equally important to employees. 

In a Rutgers University survey, 88% of employees listed culture as the #1 job attribute they seek and it’s #5 on Gallup’s 2017 State of the American Workplace study. 

According to Jobvite’s 2018 Job Seeker Nations Study, 15% of job seekers turn down job offers because of culture and 1/3 of the new hires who leave within 90 days, cite culture. 

Both companies and employees want one simple thing: find employees and companies that align with their values and can contribute to a great work environment. 

The key pain points for any company are disengaged and non-productive employees, which not only impacts the culture but also the company’s bottom line:

>$102B annual employee voluntary turnover costs for companies under 1,000 employees

>$450B lost productivity due to poor morale

$84B lost revenue due to poor customer service encounters

(That is B as in Billions of dollars!!!)

The cost of a poor culture to a company’s bottom and top line, their brand, and reputation are too great to NOT put culture first. 

As leaders of our organizations, we are constantly making decisions on our business, from the mundane to the large strategic ones that will shape the future of the company. 

As part of the broader strategic conversations, it is imperative that we ask:

Are we conscious about our organizational culture? The work environment? AND the employees who represent us in and out of the office? 

Are we intentionally shaping our companies that represent the best that we can be to our customers, our community and to our employees?

Susan Chu will facilitate this session on why hiring for culture is a business imperative and how to take the right steps to focus on building a lasting and supportive culture.

Points of Understanding to Take Away 

You'll have a chance to participate actively and to share your views, and you'll leave with:

  • How to build your culture journey map – how does your employee and 
    customer experiences reflect your culture through your:
    1. Purpose
    2. Behaviors
    3. Action
    4. Communications
  • How to live your culture in a virtual world
  • Learning the lessons from today’s global pandemic – building
    a more innovative culture

Register Now

If you have any difficulties registering, please send an email to: 
Indicate your plans (attend or not), and your name and organization
as you wish it to be shown on your name badge at the meeting.

About Our Facilitator:        
Susan Chu
Susan Chu is the CEO & Founder of VEOS360, which
provides consulting and HR technology solutions to help
organizations evolve their HR and talent strategies,
creating a stronger and more engaged workforce to
achieve business success. Some of VEOS360’s core
competencies are: • Building Leadership Bench Strength
at Every Level • Performance & Accountability for
Business Results • Leading Change & Developing Resiliency • Creating the
Right Organizational Culture • Team Building & Effectiveness • Employer Branding
and Hiring the Best Talent • Diversity & Inclusion Strategy and Programs
• Understanding Your Workforce Through Data & Analytics Susan recently
launched Culture CrushTM , a proprietary culture assessment platform, providing
organizations with analytics and insights to improve leadership development and
team alignment, hire the best fit candidate, drive organizational change and
improve workplace culture. Susan has worked across various industries from
manufacturing, engineering, media, and publishing, to consumer, financial and
professional services. She has spent most of her career working for large global
companies. Through her broad experiences, she has helped companies innovate,
build and evolve. As a former Chief Administration Officer at Advance Central
Services (same ownership as Condé Nast Magazines), she helped lead the
business transformation from print media to digital, built a Shared Services
Center to support all areas of HR, IT and Accounting; and, created new talent
strategies for 6,000 employees. While at DuPont, she earned her Six Sigma
Black Belt certification focused on reducing global tax liability and creating
efficiencies in training facilities. During her tenure at Booz Allen, Susan held
an expatriate assignment in Singapore focused on restructuring the SE Asia
operations during the Asian economic crises. Susan is an avid supporter of the
entrepreneurship community. She provided mentorship to AndAgain, a start-up
focused on sustainable and upcycled denim. Susan was also the Sponsorship
Chair for MIT Enterprise Forum, Philadelphia, helping early stage bio-tech
companies. Additionally, Susan and her sister were Co-Founders of Tbar tea café
in Philadelphia. The café was featured in Bon Appétit and was an early tea
supplier to Ritz Carlton’s, 10 Arts Lounge. Susan is an Officer of the Board for
Goodwill of DE & DE Counties. She also serves as a Governing Body Member
for ATHENAPowerLink. Susan holds a Masters in Organization Development
from Carey School of Business, Johns Hopkins University, and an Undergraduate
Degree from James Madison University with dual majors in International Relations
and Fre

Contact Information:
Susan Chu
Ceo & Founder
VEOS360 and Culture Crushtm
Phone: 215-298-9810
Email: susan@culturecrush.me
This will be a virtual session, due to the restrictions on face-to-face meetings
specified by 
the Wuhan Virus pandemic protocol.
We will NOT be meeting face-to-face at Shulman Rogers for the next few months.
This meeting will be hosted on the Zoom Video platform and you will receive an
invitation link to the Zoom-hosted meeting when you register via the
Blue Button "Register" above.
PLEASE NOTE: Due to the need to distribute the link
to enter the meeting,
REGISTRATION WILL CLOSE AT 9:00 PM on Thursday, April 2nd - drop-ins or 
unregistered individuals are not possible for this meeting.

Our Gracious Host/Sponsor: Shulman Rogers, P.A.

Resolutionary Thinking
Focusing on solutions. Thinking creatively and tenaciously about outcomes. About what’s in your best interests. Getting matters resolved, so you can get on with what matters to you. That’s resolutionary thinking. And that’s made Shulman Rogers,  P.A., one of the largest, most respected law firms in the Washington Metropolitan Area.

In 1972, Shulman Rogers was founded on a commitment to client service. Today, the firm’s roster of highly skilled attorneys and other dedicated staff members are all guided by that same commitment. A client-first approach. A smart, efficient practice. A relentless focus on problem-solving. And an underlying compassion—for our clients and our community. It all adds up to resolutionary thinking. The kind of thinking you can count on from the people of Shulman Rogers.